TurnyourStrategyintoAction

Turn strategy into behavior at speed, activating the full potential of your people and transforming how your organization grows.

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In a fast-changing world, execution is everything

Your strategy is strong. But strategy alone doesn’t create competitive advantage; execution does.
 And today, the gap between strategic intent and strategic action has never been more costly.

Markets shift in weeks, not quarters. Customer expectations evolve overnight. Competitors don’t just move fast; they accelerate.
 In this reality, the leaders who win aren’t the ones with the best plans, but the ones who can mobilize people to act with clarity, alignment, and speed. RESET Leader transforms teams from strategy planners into strategy activators.


We surface the hidden growth barriers that slow organizations down; hesitation, misalignment, feedback avoidance, risk aversion, execution fatigue and help teams replace them with the behaviors that enable ownership, responsiveness, and momentum.
Because in today’s world, the best strategy is the one your people can execute; consistently, together, and at pace.

From strategy on paper → strategy in action

Group of people seated around a table on a sunlit terrace, engaging in discussion and taking notes with documents and water bottles on the table.
Take space make space
Consent over consensus
Progress over perfection
Find the learning zone
Take space make space
Consent over consensus
Progress over perfection
Find the learning zone
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What our clients are saying

'When you're in the right flow, you just want to keep moving forward, finding better and different ways to do things, which makes it much more enjoyable and easier for yourself.'
'With a Growth Mindset me and my leadership team challenge the status quo in an accelerated way!'
Tuncay Özgüner, 
President Retail & Americas
‘This gives you the playing cards that you can use in the scaling game and they are re-usable.’
Daryn Edgar
CEO
LYTT
'The RESET experience will open your eyes in thinking possibilities. literally from fixed to growth mindset, including the meaning of it.'
'Just jump in and do it! It will put you out of your comfort zone and because of that provide you with valuable lessons and insights.'
'Initiating change starts with becoming aware of your own behavior and its impact. The RESET framework helps you gain this awareness and provides concrete tools to shape the change.'
'When you're in the right flow, you just want to keep moving forward, finding better and different ways to do things, which makes it much more enjoyable and easier for yourself.'
'With a Growth Mindset me and my leadership team challenge the status quo in an accelerated way!'
Tuncay Özgüner, 
President Retail & Americas
‘This gives you the playing cards that you can use in the scaling game and they are re-usable.’
Daryn Edgar
CEO
LYTT
'the RESET experience will open your eyes in thinking possibilities. literally from fixed to growth mindset, including the meaning of it.'
'Just jump in and do it! It will put you out of your comfort zone and because of that provide you with valuable lessons and insights.'
'Initiating change starts with becoming aware of your own behavior and its impact. The RESET framework helps you gain this awareness and provides concrete tools to shape the change.'

“The gap between strategy and execution is where performance dies.
 RESET Leader builds the bridge so teams can adapt, align, and execute fast.”

— Mesut Celebi, Author of RESET Leader

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Our Flagship Programs

Built to align leadership, mobilize teams, and turn strategy into action.

Make Strategy Matter

Powered by diagnostics. Activated through the RESET Leader OS.

Growthstars uncovers the specific mindsets and behaviors that hold individuals and teams back — and the mindsets that drive adaptability, ownership, and growth.

Our diagnostic tools surface precise growth barriers, show which mindset shifts unlock progress, and track how teams move from barriers → enablers over time.

RESET Leader OS turns these insights into coordinated action: clarity → alignment → new habits → consistent execution at speed.

It’s how organizations build responsiveness, resilience, and momentum — at scale.

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Leadership Team

We are operators who have led transformation inside and alongside Fortune 500s. RESET was built from real-world strategy execution, not classroom theory.

Profile photo of Mesut Celebi
Mesut Celebi
Founder & CEO

Drives organisational transformation by igniting the mindset shifts that unlock human potential and turn strategy into high-speed execution. As the author of Reset Leader, he helps executives navigate fast-changing environments with clarity, adaptability, and purpose.

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Otto Freijser
Founding Partner & COO

Builds the operating rhythms, behaviours, and team dynamics that translate strategic priorities into consistent, scalable performance.

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Timo Hamoen
CTO

Shapes the technology, diagnostics, and data infrastructure behind RESET Leader OS, enabling measurable, repeatable, mindset-driven execution.

Ready to remove the barriers slowing your strategy down?

Book a RESET Insight Call and explore how RESET Leader helps your teams align, adapt, and execute faster — with clarity and confidence.

Book Your RESET Insight Call

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